Athletes have been known to endorse the oddest things: blue jeans, panty hose, bug spray, even erectile dysfunction medication. So why not a fragrance, right?
I sat there yesterday, watching my television as a scarved, Kevin Love walked slow-mo through a crowd of screaming fans, selling… cologne? The ad was so convincing, I had to look it up to verify whether it was real.
It was a joke… I think.
In an effort to get Kevin Love on to the NBA All-Star team, the Minnesota Timberwolves sent a bottle of Love’s cologne and aftershave, appropriately called “Numb#rs,” to the coaches responsible for All-Star voting. The video below was also sent.
The campaign is artsy enough to make even Calvin Klein proud. Let’s just hope Love’s eau de rebound doesn’t stink as bad as his team.
Love leads the league in rebounding (15.6) and is scoring 21.6 points per game, but is buried on a small-market team with the second worst record in the league. He finished ninth in voting among Western Conference forwards.
Love might be hard-pressed to make the all-star team over Pau Gasol, Blake Griffin, Tim Duncan and Dirk Nowitzki (Kevin Durant and Carmelo Anthony were voted starters), but kudos to the T-wolves marketing department for showing Love some love in a truly original way.